Behind the uniform was a regular 21-year old wanting to wear her favourite kicks.
It was here that the sneaker community really got to see who the real Serena Williams was. Many sneakerheads noticed that she would always be sporting a pair of “Bred” 1s at press conferences, events and pre-match events. Joining Team SwooshĪlmost immediately after signing with Nike, Williams was able to start wearing her beloved Air Jordan 1s again. It was with Nike, however, that Williams sneakers would go up a notch. It didn’t take long for the then 21-year old player to sign a five-year endorsement deal with Nike, netting her a cool $55 million. In 2003, Serena Williams’ contract with Puma was over. Like anything in life, all good things must come to an end. “What most people didn’t realize was it was so comfortable! Of course, that catsuit was so hot I would have worn it even if it was the most uncomfortable thing in the world, but it was designed with performance in mind.” Pinterest In her book, On the Line, Williams explained that: To this day, the outrageousness of the catsuit is something that is still spoken about in tennis. Her big fashion moment on the court came at the 2002 US Open, wearing the iconic catsuit. After she turned 18, Williams began experimenting with her dresses on the court, creating some pretty formidable looks.Īt 21, Williams had begun wearing dresses that wouldn’t look out of place on the catwalk, let alone the WTA Tour. Recognising the opportunity to say more on the court, Williams worked with Puma to make her dresses more eye-catching. She would go on to win the title and sport a simple yellow and white Puma dress. Of course, Williams didn’t fail to deliver.īy the time the 1999 US Open started, Williams was just 17 years old.
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She may have been making a name for herself at such a young age, but considering Williams had not yet cracked the Top 100 or won a WTA title, it was a lot of money to invest in a teenager.
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Just three years into her professional career, Williams signed a $12 million endorsement deal with Puma. A Wild Cat PinterestĪlthough Serena Williams Nike sneakers may be something we are all familiar with now, it wasn’t always this way. Today, we’ll be taking a closer look at what has made Serena Williams one of the most important women in sneakers. From on-court PEs to post-victory packs, Williams sneakers have gained the attention of the entire footwear community. As you’ll no doubt have seen over the past few years, Williams has been rocking a number of exclusive Nike sneakers. Whilst we could write an entire post on Serena Williams legacy in the world of tennis, today we’re focusing on her legacy in sneakers. If you’re looking for a role model for a legacy, Williams is it. Not only that, she has single handedly inspired an entire generation of people to take up the sport. Undoubtedly one of the greatest women’s tennis players of all time, Williams has won 73 titles throughout her career. For almost three decades, Serena Williams has been a constant presence in both tennis and popular culture. There are few athletes on this planet that can even come close to Serena Williams.
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